3 Digital Marketing Tips for Eco-Travel Businesses in Savannah, Georgia
Savannah, Georgia, is not only famous for its historic charm and moss-draped oaks but also for its growing eco-tourism movement. From eco-friendly boutique hotels to sustainable tours and farm-to-table restaurants, Savannah offers a wealth of opportunities for businesses catering to eco-conscious travelers. But how can you effectively market your eco-travel business to stand out in this niche?
Here are three actionable digital marketing tips to attract and engage eco-minded tourists visiting Savannah.
1. Highlight Your Sustainability Efforts Through Storytelling
Eco-conscious travelers want to know how your business is making a positive impact. Use your digital platforms to tell compelling stories about your commitment to sustainability.
What You Can Do:
Create Video Content: Showcase your eco-friendly practices, like using renewable energy, reducing waste, or supporting local farmers.
Blog About Your Impact: Share posts detailing your journey to becoming a sustainable business and the positive changes you’re making in the community.
Feature Local Partnerships: Highlight collaborations with other Savannah businesses that share your eco-friendly values, such as organic suppliers or green tour operators.
Pro Tip: Use hashtags like #EcoTravelSavannah or #SustainableSavannah to reach eco-tourists searching for experiences in the area.
2. Optimize Your Website for Local and Green Search Terms
To attract eco-travelers, your website must be easy to find and reflect your commitment to sustainability. Local SEO and green-focused keywords can make all the difference.
What You Can Do:
Include Local Keywords: Optimize for terms like “eco-friendly hotels in Savannah” or “sustainable travel experiences Savannah GA.”
Add a Sustainability Page: Dedicate a page on your website to explain your eco-friendly initiatives, certifications, and partnerships.
Leverage Reviews: Encourage satisfied eco-travelers to leave glowing reviews on platforms like Google and TripAdvisor, emphasizing your sustainable practices.
Pro Tip: Make sure your website is mobile-friendly, as many eco-travelers use their phones to search for sustainable options while on the go.
3. Leverage Social Media to Inspire and Engage
Social media is a powerful tool to showcase Savannah’s natural beauty while promoting your eco-travel business. Focus on creating visually appealing and informative content that resonates with your target audience.
What You Can Do:
Share Eco-Travel Tips: Post guides or infographics with tips for sustainable travel in Savannah, like reducing plastic use or supporting local artisans.
Feature User-Generated Content: Repost photos from guests or customers enjoying your eco-friendly services, tagged with your handle and a relevant hashtag.
Host Virtual Tours: Create Instagram Stories or Reels showing your eco-friendly spaces, whether it’s a green hotel room, a solar-powered tour, or an organic farm-to-table dish.
Pro Tip: Engage with your audience by asking questions like, “What’s your favorite eco-friendly spot in Savannah?” to spark conversations and build community.
The Takeaway
Savannah’s eco-travel market is a growing niche with plenty of opportunities for businesses to thrive. By emphasizing your sustainability efforts, optimizing your online presence, and creating engaging social media content, you can attract eco-conscious travelers and make a meaningful impact.
Ready to elevate your eco-travel business in Savannah? Contact The Jasper Company to develop a digital marketing strategy that reflects your commitment to sustainability and connects with your ideal audience.