11 Proven Social Media Strategies to Elevate Your Business in 2025
Social media marketing is a powerful tool for businesses to connect with their audience, build brand awareness, and drive measurable results. Here are some of the most effective strategies we recommend at The Jasper Company, tailored to businesses in these industries:
1. Craft a Cohesive Brand Identity
Consistency is key. Use cohesive visuals, color palettes, and tone across all platforms to build a recognizable and luxurious brand presence. For boutique hotels, this means showcasing your unique aesthetic, while coffee shops and bars can focus on creating an atmosphere that reflects your vibe.
Pro Tip: Invest in high-quality photography or videography to highlight your property, drinks, or spaces. Users often judge businesses based on the quality of their visuals.
2. Utilize Storytelling
People connect with stories, not just products. Share the story of your business, team, or even your customers’ experiences.
For hotels: Highlight the guest experience from check-in to check-out.
For coffee shops and bars: Feature the process behind your signature drinks or spotlight regular patrons.
3. Leverage Video Content
Video content, particularly short-form videos like Reels, TikToks, and YouTube Shorts, can captivate audiences and keep them engaged longer.
Ideas:
Give behind-the-scenes glimpses of your business operations.
Showcase guest testimonials.
Share seasonal specials or upcoming events.
4. Prioritize Community Engagement
Engage with your audience by replying to comments, answering DMs promptly, and encouraging user-generated content (UGC). A little interaction can turn casual followers into loyal customers.
Encouragement Tip: Offer incentives like discounts or features for guests who tag your business in their posts.
5. Collaborate with Influencers
Partnering with local micro-influencers (who have smaller but highly engaged audiences) can be a cost-effective way to build trust and exposure.
Hotels: Offer stays in exchange for reviews or content.
Coffee shops and bars: Host influencer events or invite them to exclusive menu previews.
6. Capitalize on Seasonal Trends
Create content that aligns with holidays, events, and seasons. This keeps your business relevant and top-of-mind.
Example: Promote Valentine's Day packages for boutique hotels or themed cocktails for bars.
7. Run Paid Ads for Strategic Growth
Organic reach is limited on most platforms. Platforms like Instagram, Facebook, and TikTok offer precise targeting tools that allow you to reach specific demographics, such as travelers, coffee enthusiasts, or locals looking for a night out.
Metrics to Track: Engagement rate, cost per click (CPC), and return on ad spend (ROAS).
8. Utilize Geotargeting and Hashtags
For businesses in up-and-coming cities along the Eastern Seaboard, geotargeting is essential. Use location-specific hashtags and geotags to attract customers in your area.
Example: A boutique hotel in Charleston, SC, could use #CharlestonGetaway or geotag scenic landmarks to attract tourists.
9. Host Giveaways and Contests
Encourage followers to engage with your brand by offering a free stay, complimentary coffee, or event tickets in exchange for likes, comments, or shares. This boosts reach and creates excitement around your business.
10. Post Consistently and at Optimal Times
Develop a content calendar to ensure you’re consistently active on social media. Tools like Later or Buffer can help schedule posts at times when your audience is most active.
11. Use Data to Drive Decisions
Track analytics on every post to understand what works. At The Jasper Company, we use performance insights to refine strategies, ensuring content delivers maximum ROI.
How We Can Help
The Jasper Company specializes in building high-converting social media strategies that help businesses like yours grow their online presence and drive foot traffic. Our customized campaigns focus on increasing engagement, boosting visibility, and ensuring your brand stands out in a competitive market.
If you'd like to explore how our expertise can work for your business, let’s schedule a consultation. Together, we’ll craft a social media strategy that brings in new customers and delivers measurable growth.